Home DIV 1 CUSA Western Kentucky Hilltoppers New Study Finds WKU Generated $15.8 Million in Media Exposure with Banner Day on Dec. 18, 2021
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Aug 19

CUSA

New Study Finds WKU Generated $15.8 Million in Media Exposure with Banner Day on Dec. 18, 2021

A new study has determined that the day of Dec. 18, 2021 – one of the finest days in the history of WKU Athletics – brought nearly $16 million in media exposure value to the athletic department and the university.

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