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University of Wisconsin-Eau Claire Secures Athletic Program Partnership With BSN Sports, Nike

The University of Wisconsin-Eau Claire, based in Eau Claire, WI, today announced that it has established a new athletic partnership with NIKE and BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the UW-Eau Claire Blugolds Athletic Program while outfitting the university’s athletes, coaches, and community members in premier NIKE product selection.